WELCOME TO CRAFT LIQUORS

A subsidy of PARRY WINES

ABOUT CRAFT LIQUORS

Craft Liquors is the ambitious new venture promoted by PARRY WINES Group, which is involved in importing the best liquor, spirit and beers from around the world. We are also one of the leading players in the IMFL Retail business (FLII) since 1975 in Mumbai. There are 15 retail outlets in the group of which 7 are self owned and operated while the 8 outlets are owned and operated by members of extended family in the name PARRY GROUP.

The group has decided to venture into the IMFL wholesale trade business (FLI) in Mumbai and Pune, having identified a need gap that calls for professionally managed distribution facilities in the name of New Pratishtha Sales and Marketing NPSM – Mumbai and K.B Wines – Pune

Our Team

ABOUT US

Our Team

WHAT DIFFERENTIATES US

In the present day scenario in spite of the evolution of the liquor industry the distributors and appointed selling agents continue to operate as a traditional C&F facility. We at Craft Liquors have started with a vision to work as channel partners for the brands represented by us. With proper logistics management; eliminating delayed or untimely deliveries and creating satisfied customers. Our sales force comprises of well trained & driven individuals with a strong focus on rapport development with clients, range selling, order booking and product feedback rather than acting as merely cheque collectors which happens to be the present day case. We subscribe to the school of thought that as channel partners of strong national & international brands there should be a personality match and attitude sync between the brands and its partners. As a company we are poised to operate at the standards set by the brands we carry and are positioned to do what it takes to be justified as a rightful and preferred channel partner of any multi-million-dollar brand.

OUR

INFRASTRUCTURE

Craft Liquors office is based out of Bandra, Mumbai and we have our wholesale (NPSM) storage facility measuring 6300 square feet, located in Andheri East which lies in the heart of western suburbs and serves ideal in terms of its reach and accessibility. Just at a distance of 5km from the Eastern Express Highway and barely 5 kms from JVLR that connects directly to the Western Express Highway. Given its advantageous location, the facility is in a position to cater extremely well to western & amp; central suburbs and also the main city. Keeping in mind the nature of the business and the call of the day, the location is definitely a trump card in today’s scenario where most distributors are unable to provide timely deliveries of orders at the retail outlets. Likewise, in Pune.

OUR COMMERCIAL

COMITTMENT

The promoters have earmarked a corpus of INR 300 Million for the working capital requirements of the business and are fully prepared to establish Craft Liquors as a dominant player in the IMPORTS

business NPSM AND KB Wines the in wholesale liquor business in Mumbai and Pune In order to achieve this goal, we are prepared to extend credit in the market and to stock huge inventories for ensuring uninterrupted supplies & avoid contingency situations.

CORPORATE
STRUCTURE

Craft Liquors has a well-defined corporate structure that is of utmost importance to the organization. The structure of our company is like the pillars of a building that is strong to pave the way for our successful operations.

Our corporate structure has a clear definition of authority, responsibility relationship facilities for a better understanding of the objectives and the policies of the enterprise.